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Anshan Heli Laser Equipment Co., Ltd.

National Service Hotline : 400-641-6888

Address: No. 368 Qianshan Road, High-tech Zone, Anshan City

Dongguan Heli Laser Equipment Co., Ltd.

Address: No. 48 Wenxiang Road, Xiaoxiang, Wanjiang District, Dongguan City, Guangdong Province

Phone: 0769-88879968

0769-21661919

Fax: 0769-21665152

Contact: Mr. Yang

Mobile: 13609678851

E-mail: info@afeweb.com

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The rule of survival for small and medium laser cutting machine enterprises

Release time: 2015.03.26 News source: Views:
As the laser cutting machine industry gradually matures, the competition in the laser cutting machine market is intensifying, and the trend of differentiation between the stronger and the weaker is more and more obvious. Under the impact of various internal and external factors, the laser cutting machine industry has fallen into a downturn. All laser cutting machine companies have demanded transformation for greater development, and they have also seized the opportunity to compete in order to consolidate and expand market share and save the shrinking corporate income brought by the market downturn. However, the small and medium-sized laser cutting machine enterprises that are struggling to survive must not be blind in their transformation, and they must stay calm.
Based on its own development situation, starting from a certain aspect, whether it is a large-scale laser cutting machine company or a small and medium-sized laser cutting machine company, it wants to break through its own limitations and change through changes to advance and further improve the company to a new level Is nothing more than the following:
1. Explore new business operation models and integrate and optimize corporate resources. For example, the rapid development of the e-commerce era brought about by the rapid development of the Internet era, and corporate sales channels usher in a new turn.
2. Extend the original product unit and change the enterprise product architecture. Choose not to hang on a tree, jump out of a single laser cutting machine product structure, and develop in a diversified industry to expand market share.
3. Develop new technology and develop new function laser cutting machine . Today, users are increasingly demanding products. It must be both beautiful and practical, and personalized functional requirements will become the future development trend.
However, no matter whether it is the exploration of new business operation models or the development of new technologies, it is inseparable from the support of the capital chain, and if the new product business wants to quickly open the market, it needs a strong laser cutting machine brand influence as its backing. The small and medium-sized laser cutting machine companies generally have limited funds and weak brand influence. Therefore, it is unrealistic for small and medium-sized laser cutting machine companies to make drastic changes. The changes can only be made small, changed, and only slightly changed. In combination with its own development situation, it will start from a certain aspect and gradually open up a new situation of change.
The rule of survival for small and medium laser cutting machine companies At this stage, the development of the entire laser cutting machine industry is not satisfactory. In the market competition of big fish eating small fish and small fish eating shrimp, small and medium laser cutting machine companies "Small shrimp" is as thin as ice. If you want to compete with big companies, that's the last thing. The first thing you have to face is how to survive in the narrow market gap. With the green hills in the back, you are not afraid that there is no firewood.
1. Money is spent on the blade. Small and medium-sized laser cutting machine companies have a weak capital chain. An accidental capital chain breaks, and the corporate structure will collapse instantly. No major change can be made up. Therefore, small and medium-sized laser cutting machine companies should spend their money on the blade and should not take risks easily.
2. Start from the weak links of competitors to discover the blind spots in sales of large enterprises. Compared with ordinary small enterprises, in the industry market, large enterprises have a long period of sales decisions and many decision makers. The sales of large enterprises are mainly through agent dealers. Enterprises only need to accurately grasp the general direction of the market. However, due to the large number of dealers and the wide geographical distribution, enterprises have relatively weak control over sales terminals and the implementation of corporate sales policies. The difficulty is also greater. Small businesses, on the other hand, concentrate their business and can quickly adjust their sales policies in response to market changes. Therefore, in order to help open the situation, it is feasible for small and medium-sized enterprises to start from the weak links of competitors in the process of change.
In short, “I ca n’t eat hot tofu”. The more urgent this situation is, the more small and medium-sized laser cutting machine companies have to be calm and considerate, otherwise blind changes will only bring companies that already have a fragile living environment into collapse edge.
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