contact details

Anshan Heli Laser Equipment Co., Ltd.

National Service Hotline : 400-641-6888

Address: No. 368 Qianshan Road, High-tech Zone, Anshan City

Dongguan Heli Laser Equipment Co., Ltd.

Address: No. 48 Wenxiang Road, Xiaoxiang, Wanjiang District, Dongguan City, Guangdong Province

Phone: 0769-88879968


Fax: 0769-21665152

Contact: Mr. Yang

Mobile: 13609678851


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The marketing and development of laser marking machine enterprises need to consider various value effects

Release time: 2015.05.05 News source: Laser cutting machine | Laser marking machine | Laser engraving machine | Fiber laser marking machine | Laser equipment manufacturer-Dongguan Heli Laser Equipment Co., Ltd
The laser marking machine industry has developed rapidly in recent years. A variety of models not only greatly enriched the market demand for the terminal, but also provided strong support for the rapid development of the downstream industry, forming a complete industry category and forming a large number of Characteristic industrial base.
The marketing and development of laser marking machine companies need to consider various value effects. For example, the scale effect formed in the Optics Valley area and the economic benefits generated by it are obvious. Some large laser companies should pay more attention to the value brought by the scale effect This is also the only way for the development of laser companies.
1.Leadership effect
Leading step by step, this effect applies to the laser marking machine market. In a specific environment, because a particular technology or brand is ahead of other companies in the same industry, it will inevitably drive the development of the entire enterprise. In 2003, the first domestic fiber laser marking machine was successfully developed in Huagong Laser, which established Huagong Laser's leading position as "the pioneer and leader of laser industrialization in China". Since then, Huagong Laser has become the first choice for users to purchase laser marking machines .
Matthew effect
The stronger are stronger and the weaker are weaker. This is an era of winner-take-all, and big companies enjoy more resources-strong financial strength, high-end talent gathering, and extensive brand influence ... thus creating the "bigger Evergrande" Market structure. As a domestic industrial laser industry leader, Huagong Laser has given full play to its own advantages. Through resource integration, the company's strength has been continuously improved, and its international reputation has become increasingly high.
Gear effect
Large enterprises do not develop, and small enterprises are left behind as soon as they develop. The gear effect is also reflected in the field of laser marking machines . Some large enterprises have many advantages in terms of resources, money, contacts, information, etc. Once they develop, they will take a big step, while small enterprises will have a lot of money, talents and information When resources are limited, development is slow and even halted. Such large companies gradually surpassed their peers and became the leader of the industry.
4. Scale effect
When the enterprise's production reaches or exceeds the break-even point, scale benefits are formed. Because any production has costs, it generally includes fixed costs and variable costs. To achieve profitability, the sales revenue must be greater than the production cost, and the fixed costs are constant, so the more production, the less fixed costs allocated to a single product, and the more profitable.
5.Lock-in effect
Laser cutting machine | laser marking machine | laser engraving machine | fiber laser marking machine | laser equipment brand manufacturer Market, take the initiative in fierce competition. This effect also applies to the laser marking machine market. Once the brand is recognized by customers, the brand's laser marking machine will inevitably lead the industry and promote the development of the industry.
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