contact details

Anshan Heli Laser Equipment Co., Ltd.

National Service Hotline : 400-641-6888

Address: No. 368 Qianshan Road, High-tech Zone, Anshan City

Dongguan Heli Laser Equipment Co., Ltd.

Address: No. 48 Wenxiang Road, Xiaoxiang, Wanjiang District, Dongguan City, Guangdong Province

Phone: 0769-88879968


Fax: 0769-21665152

Contact: Mr. Yang

Mobile: 13609678851


您的位置: 首页 - 公司动态 - 激光设备知识 Fiber laser marking machine market declines for the first time in the first half of 2019Your position: 杏鑫平台 - Company News - Laser Equipment Knowledge

Fiber laser marking machine market declines for the first time in the first half of 2019

Release time: 2019.07.31 News source: Laser cutting machine | Laser marking machine | Laser engraving machine | Fiber laser marking machine | Laser equipment manufacturer-Dongguan Heli Laser Equipment Co., Ltd
Continue to pay attention to the laser marking market, conduct a comprehensive survey of more than 30 fiber laser marking machine companies in the industry and count the development of China's fiber laser marking machines in the first half of the year. According to OFweek Industrial Research Institute data, due to intensified market competition and sluggish demand in 3C electronics consumer and automotive industries and Sino-US trade relations, the sales of optical fiber marking machines in China in the first half of 2019 was about 60,000 units, the first year-on-year decline. The sales volume of major laser equipment companies such as Han's and Ruike experienced a diving decline year-on-year.


Table 3 Sales of Major Fiber Laser Marking Machine Enterprises in the First Half of 2019

Data source: OFweek Industrial Research Institute

Leading enterprises: Han's and Huagong marking machine business dropped sharply

Han's Laser released a semi-annual performance forecast on July 12. It is expected that the company's net profit in the first half of the year will be 360 million to 410 million yuan, a year-on-year decline of 60% to 65%. Business was not spared. According to Han's public annual report data, Han's laser low-power laser marking, precision welding, precision cutting and other businesses have started to decline since 2018, a year-on-year decline of 23%. In the first half of 2019, due to the macroeconomic slowdown and Apple's orders decreased Due to the impact of multiple factors such as the lack of price advantage of laser marking equipment, the sales volume of Han's laser marking machine business fell by more than 50% year-on-year. Huagong's laser marking business also experienced the same downward trend. In the first half of 2019, monthly shipments were less than half of last year.

Fiber laser marking machines continue to fall in prices across low, medium and high-end products

As the technology of low-power fiber lasers continues to mature, the price of lasers has continued to drop significantly for many years, and fiber laser marking machines have entered a thin profit era. The current laser marking market has a chaotic price system and fierce competition at low prices. Take 20W fiber laser marking machines as an example. The price of standard marking equipment ranges from 15,000 to 80,000, and the price of non-standard products ranges from 100,000 to 50. 10,000 yuan. The huge price difference has a strong impact on the development of the fiber laser marking machine market. In the low-end market, the price has dropped to zero, and the company's gross profit is close to 5%. It has exceeded 10% -15% of the gross profit of regular laser marking equipment manufacturers. The lower limit of profit; in the mid-to-high-end market, the price of fiber laser marking machines has continued to decline, and the annual decline has remained in the range of 15% -30%.

Fierce competition, equipment companies have sought a new way out: diversified operation OR market transfer

The further compression of the profit margin of the domestic laser marking machine industry has led enterprises to seek new development directions. There are three transformation models in the market: one is from domestic to foreign markets; the other is the layout of high-value-added laser cutting and laser Welding or laser cleaning markets; the third is to abandon the mid-to-low-end market and focus on the vertical segmentation industry to customize the market. Most domestic equipment companies will adopt the first and second transformation models at the same time, such as Bond, Dapeng, Jinwei Carved, Feiquan, Kuntai, etc. belong to this type of enterprise. Dapeng Laser, Feiquan Laser, Tianhong Laser, etc. have vigorously explored laser cutting and welding markets, and Ming Ra Laser has entered the cleaning machine market. The transfer of foreign markets and product diversification have become common development paths for fiber laser marking machine companies. And Zhengye Technology, Laser Ao and other companies focus on the layout of PCB two-dimensional code marking, microelectronics and film marking and other market segments, and follow the high-end product line.
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