With the continuous increase of people's economic income, skin care and beauty are gradually being recognized. In the past, the main consumer of beauty products was only women, but now it has expanded to the men's group. According to the National Bureau of Statistics, the market size of men's skin care products increased from 2.251 billion yuan in 2012 to 5.293 billion yuan in 2017, with an average annual growth rate of more than 18%. Increasing purchasing power continues to promote the rapid development of the beauty product market.
I believe everyone has noticed that there are more and more brands of beauty products. According to the data of the State Drug Administration, as of the end of June 2019, there were approximately 4,933 companies with cosmetics production qualifications nationwide. At the same time, there are more and more types: marine skin care, natural plant skin care, and Chinese herbal skin care. Of course, there are many fake brands and products.
Counterfeit beauty brands and beauty products are devouring the market, on the one hand, harming the interests of consumers and even consumer health, on the other hand, damage the image and reputation of genuine product manufacturers. For this reason, anti-counterfeiting has become an important task for government and business. Policies and regulations have been implemented, penalties have been increased for illegal acts such as the manufacture of counterfeit goods, and enterprises have applied new technologies to increase the difficulty and cost of counterfeiting.
Laser marking technology is a kind of anti-counterfeiting technology adopted by many manufacturing enterprises. It mainly uses laser beams to mark the surface of packaging bottles (boxes) for beauty products, thereby engraving information such as trademarks, bar codes, two-dimensional codes, and production dates. On the one hand, the markings are clear and will not fade or fall off. On the other hand, it can effectively trace back, solve the problem of anti-counterfeiting and anti-channeling, and make the beauty products real beauty, not "fake" beauty.